TrustYou
Impact
- Achieved 100% WCAG compliance for enterprise data visualization across 50,000+ hotels
- Led a full-scale Figma migration with zero downtime during active sprint cycles
- Standardized a unified design toolset to accelerate product discovery
- Simplified direct response integration flows by 33% while expanding core functionality
Project
overview
Background
TrustYou’s data-heavy platform faced significant "design debt," a disjointed migration from Sketch to Figma, and a color palette that failed WCAG accessibility standards for complex data visualizations.
Challenge
Deliver a future-proof, scalable design system and accelerate discovery and product growth by overhauling consistency and engineering efficiency from day one.
Objectives
- Architect a definitive, unified design system and Figma infrastructure
- Implement native accessibility, eliminating compliance risk
- Scale team productivity through shared design resources and documentation
- Support teams innitiatives
Starting Point
- An unmanaged transition from Sketch to Figma was stalling progress
- Inconsistent tooling and steep learning curves delayed discovery phases
- Marketing lacked standardized resources, causing visual inconsistency
- Users faced excessive friction within complex, data-heavy product flows
- Total lack of WCAG accessibility standards
Aligning and standradising
Accessibility First
Engineered a WCAG-compliant color system specifically for high-density data visualizations and brand assets.
- Product-Wide Compliance: Standardized UI components to meet AA/AAA accessibility standards
- Data Clarity: Developed an "accessible-safe" palette for complex charts and graphs
- Omnichannel Consistency: Verified contrast and legibility across all Marketing and Product touchpoints
To design with accessibility in mind you need to forget almost everything you think you know about color.
System Migration
Audited and moved the entire ecosystem from Sketch to Figma, creating a documentation base in Notion for dev-handoff.
- Creating new components
- Organisation of migration on a priority base
- New documentation
Scaling Visual Content
Built a software-agnostic, modular system that allowed non-designers to assemble on-brand visuals instantly, reducing design-dependency for Marketing and Sales.
STRATEGIC TOOLKIT
To align cross-functional teams and eliminate "discovery lag," I developed a dedicated toolkit of design resources specifically for Product Owners.
- Discovery Frameworks: Built custom Figma templates for PO-led workshops, journey mapping, and problem-definition sessions.
- Operational Autonomy: Empowered POs to lead technical discovery independently, ensuring cross-functional alignment on requirements before the design phase began
- Embedded Governance: Every tool was delivered with clear "How-to" and "When-to-use" documentation, eliminating the need for tool-specific training and ensuring method consistency across the organization.
More contributions
- Fully redesigned direct responses integration and simplified the flow by 33% while adding crucial functionality
- Fully redesigned the survey tool taking into account the data carried out by user research
- Fully redesigned the inbox based on user research eliminating reported friction, simplifying the tool and improving capabilities.
- Added NPS tool to help users make better decisions
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