Fogg App
Role
Product Design Lead
Company
Private Investment Group
Industry
EventTech
Technology
Mobile
Strategic
Outcomes
- Delivered a comprehensive Proof of Concept for investor pitching and seed-funding rounds
- Conducted user research to pivot the business model toward a high-potential niche
- Designed a phased implementation strategy prioritizing lean market entry
- Created a cohesive visual identity and UI kit to establish brand authority
Project
overview
Background
Tasked with designing a "Zero-to-One" mobile experience for an early-stage stealth startup. The objective was to build a robust Proof of Concept (PoC) that validated the business model through user-centric design, creating a competitive MVP ready for investor pitching.
The Challenge
The challenge was to translate a raw business vision into a tangible, user-centric product. I was tasked with defining the UX strategy from scratch, identifying the unique value proposition in a saturated market of social tools.
Product Strategy & Zero-to-One Definition
UX Strategy & Stakeholder Alignment
The challenge was moving from a raw concept to a validated product structure through collaborative discovery.
- Facilitated strategic sessions to define core product requirements, user personas, and the primary value proposition for event creators.
- Developed the foundational app structure and hierarchical flows to ensure a logical transition from event discovery to attendee management.
Good communication is crucial when designing the vision of a product.
Interaction Design & Accessibility
Building a frictionless, high-engagement experience for community builders.
- Mapped and designed the complete "Party Creation" journey, optimizing for speed and clarity in complex inputs (privacy, location, and guest lists).
- Developed an inclusive color palette and UI framework based on provided brand assets, ensuring WCAG compliance across the entire interface.
Strategic Outcomes
- Investor-Ready Asset: Delivered a comprehensive Proof of Concept (PoC) for private stakeholder pitching and fundraising
- Validated Architecture: Translated abstract community-building goals into a tangible, navigable, and build-ready mobile experience
- Scalable Framework: Established a unified design toolset and component kit to ensure a cohesive developer handoff
Sitemap
Social
© 2026 Carlota Antón. All right reserved.